Helping you create and maintain a strong brand
for you and your business.
Brand to Building is a linear process that considers all aspects of your business and the big picture you are about
Anyone can take advantage of this process at any stage of their business, you could be starting or already well-known and need a help
Here are some of the things I can help you and your team with:
Logo Design & Brand Ecosystem
Product Packaging Design
Social Media Management
Peter Cuddy and Helen Ready asked to meet with me to discuss a business idea they had. After a couple of meetings, we decided on the name. Then I created the tag line “Trace your food”. This was the beginning of our branding process. Later came the graphic identity and the creation of a logo that represented fresh, healthy wholesome food; I even named the symbol a “fruitsee” an amalgamation of a fruit and a seed. This came as part of the concept and the idea of serving fresh-made smoothies with additional nutrition supplements and grains.
A few months later Peter and Helen had found a brick and mortar location. The brand’s logo and colours were carried out throughout the space: in the outdoor window signage, orange ceilings, chalk menus, uniformed staff, branded cups, and interior space.
Emily and Aaron came to me asking to produce a logical store layout and construction drawings for their new venture. They dreamed of having a place for people to purchase running shoes and beers. Coming up with the tag line was easy; we decided on “Brews + Shoes”.
After getting to know Emily and Aaron, I gathered all their requirements for what seems to be one of the most innovative business concepts in the city. We started working on the interior layout of their store. Later, we explored their branding and graphic identity and came up with what it is today - a symbol for runners that like a beer after their runs.